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Olympic campaign
Cadbury

New product development | GTM campaign

The aim of the campaign was to reignite the spirit of play through a series of ridiculous games and playground favourites such as thumb wars, sleeping bag racing and even kiss chase, creating the biggest series of games ever.

The Impossible Hoop Challenge

One in a series of online games created as part of this giant campaign. It’s a quirky and slightly surreal game challenging players to catapult a ball through an impossibly long scene.

 

Award

FWA: Site of the day

AR Playable Bars - Play Qwak Smack on any Cadbury chocolate bar. Just download the Blippar app and blipp the wrapper to play the Augmented Reality game. Then enjoy smacking the ducks!

Challenge Bar - Inside the wrapper is a challenge – to share with a friend – each of you adopting the side of spots or stripes. The winner, naturally gets the ‘winner’ chunk at the end.

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