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Zac Gold
Principal Content Designer | Product Content Strategist | UX Writer

Here’s a look at some of the work I’ve done across products, services, and content systems.

These projects show how I help teams define voice, structure information, and design content that supports both users and business outcomes.

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Training AI

New feature adoption - Quickbooks

Adding just enough friction at the right moment to inspire confidence in automation.

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QuickBooks Onboarding

New customer flow - QuickBooks

Improving onboarding and early vital task completion, boosting trust and retention.

Bank Reconciliation

Rebuilding accounting fundimentals - QuickBooks

Transforming a complex, manual workflow into a clear, AI-powered experience.

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Building a bank

Content strategy - QuickBooks Money

Content strategy and GTM campaign for Intuit's first banking product, simplifying money and accounting for customers.

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Leading with purpose

Content team leadership - Intuit

Unified Intuit’s dispersed content design team, leading them to create consistent, high-quality content across global products.

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Cultivating future talent

Professional & Community Contributions

Created a content design program for a top design school, producing skilled content designers for Intuit’s India team.

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Organising Clarity

Content design sysyem - Intuit

User-centred information architecture to improve navigation, accessibility, and contentability for Intuit's design system.

Guiding Global AI Experiences

Content strategy and guides - Intuit AI

Developed global content principles and guidelines for Intuit Assist, shaping consistent experiences across Intuit brands.

Raising the dead

Brand relaunch - Dr Martens

Revived Dr Martens through an award-winning campaign that celebrated iconic moments and its heritage.

Cadbury's Olympic Campaign

New product development - Cadbury

As the ‘official treat provider’ for the Olympics, Cadbury launched this campaign to build anticipation for the games.

Mastering the Game

App training platform - Nike

A training platform for football fans, offering young players tools to enhance their skills.

Getting buy-in

New product - Barclaycard

We developed, built and launched an e-commerce group buying platform for the U.K.’s biggest high-street bank.

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