Context and Challenges

• Led the development and implementation of a comprehensive content design training program at Avantika University for BA and MA students.

• The challenge was to design a curriculum that would effectively train over 200 students and integrate seamlessly with the university’s existing academic framework.

• This initiative aimed to ensure a future pipeline of content design talent for our India content design team, similar to youth training schemes in football.

Steps Taken to Address Challenges

• Collaborated with Avantika University’s experience design department to develop a content design training program tailored for both undergraduate and graduate students.

• Delivered virtual training sessions and provided ongoing support to faculty and students.

• Established a board of education role to ensure the program’s alignment with industry standards and best practices.

• Designed and implemented a comprehensive evaluation system to assess student progress and program effectiveness.

Outcomes

• Successfully launched the content design training program, which was rolled out to over 200 students in July 2024.

• The program received positive feedback from students and faculty, enhancing the university’s reputation for offering industry-relevant education.

• Several students demonstrated significant improvement in their content design skills.

• The program’s success led to an invitation to join the university’s board of education, ensuring continued collaboration and program refinement.

• Established a steady pipeline of well-trained content designers for the India content design team, addressing the talent gap at its root.