Building a bank
QuickBooks Money
Content strategy | New product launch | GTM campaign
Launching a new feature is tough, but launching a new brand—and a bank at that—is a whole different challenge. QuickBooks Money was Intuit’s first banking product, requiring a complete content strategy and go-to-market campaign tailored to US customers.
Mastering the Game
Nike
App | Training platform | GTM campaign
Developed an app-based training platform and go-to-market campaign for Nike’s Master Series, launched across the UK and Europe.
The platform was designed to accompany the release of the Master soccer boots, giving customers access to elite training content with each purchase.
Approach
-
Created a comprehensive content strategy for the training app, which included instructional content led by world-renowned players and coaches.
-
Worked on the go-to-market campaign, integrating both digital and physical marketing channels to maximise reach and engagement.
-
Developed a seamless user experience, ensuring that customers could easily access and interact with the app content using their unique codes.
Results
-
Successfully launched the Nike Football Master Series platform, offering customers exclusive training content that elevated their soccer skills.
-
The campaign contributed to high engagement rates, with positive feedback from both customers and stakeholders.
-
Established a strong brand connection by combining product excellence with value-added digital content, enhancing customer loyalty.
