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Zac Gold
Principal Content Designer | Product Content Strategist | UX Writer

I’m a content design strategist and UX writer who helps teams craft clear, human-centred experiences in complex products.

I combine design thinking, content strategy, and a decade of hands-on experience to create products that make sense and build trust.

Specialising in

Content design strategy

Defining and scaling content design across products and teams. I build frameworks and systems that bring clarity, consistency, and measurable impact to the design process.

UX writing & experience design

Crafting purposeful language and structured journeys that help users achieve what they need. I combine storytelling, usability, and design thinking to create experiences that feel effortless and intuitive.

Leadership & capability building

Developing strong content practices and mentoring teams to work more confidently with language. I focus on improving processes and helping design, product, and research collaborate effectively.

AI content design & governance

Establishing principles, frameworks, and guidelines that shape how AI features communicate. I focus on building clarity, accuracy, and trust while helping teams design responsibly with emerging technologies.

Featured projects

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Training AI

New feature adoption - Quickbooks

Adding just enough friction at the right moment to inspire confidence in automation.

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QuickBooks Onboarding

New customer flow - QuickBooks

Improving onboarding and early vital task completion, boosting trust and retention.

Bank Reconciliation

Rebuilding accounting fundimentals - QuickBooks

Transforming a complex, manual workflow into a clear, AI-powered experience.

View all projects

Let's talk

zac.gld@gmail.com

0423 082 602

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